Thirty terms from links, analytics, domains, and audience growth, each with a plain definition, an example, and how pageo handles it.
Links and pages
Bio linkA bio link is the URL in the website field of a social profile. The term also names the page that URL opens, which lists your other links.Read the definitionTraffic and analytics
Bounce rateBounce rate is the percentage of visits where a person leaves a site without a second page view or any other interaction.Read the definitionAudience and growth
Call to action (CTA)A call to action (CTA) is a button, link, or line of text that asks a visitor to take one specific action, such as subscribe, book, or buy.Read the definitionTraffic and analytics
Click-through rate (CTR)Click-through rate (CTR) is the number of clicks divided by the number of views, shown as a percentage. It measures how well a link earns clicks.Read the definitionTraffic and analytics
Conversion rateConversion rate is the percentage of visitors who complete a goal, such as a sign-up, a purchase, or a form submission.Read the definitionAudience and growth
Creator economyThe creator economy is the market of independent creators who earn from content, audiences, and products, plus the tools and platforms that serve them.Read the definitionDomains and search
Custom domainA custom domain is a domain name you own, such as yourname.com, that you connect to a service so your page loads at your own address.Read the definitionLinks and pages
Deep linkA deep link is a link that opens a specific place inside a mobile app, such as one product or one video, instead of the app's start screen.Read the definitionDomains and search
DNS recordA DNS record is a line in a domain's settings that maps the domain to a server, a mail service, or a piece of text used for verification.Read the definitionAudience and growth
Double opt-inDouble opt-in is a sign-up process where a new subscriber confirms their email address, with a link or a code, before they join a list.Read the definitionAudience and growth
Email listAn email list is a collection of email addresses from people who opted in to hear from you, used for newsletters, launches, and updates.Read the definitionLinks and pages
Landing pageA landing page is a single web page that visitors reach from an ad, a post, or an email. It is built to get them to take one action.Read the definitionAudience and growth
Lead magnetA lead magnet is a free resource, such as a guide, a template, or a discount, offered to visitors in exchange for their contact details.Read the definitionLinks and pages
Link in bioA link in bio is the single clickable link in a social media profile. It usually points to a page that holds all of a person's other links.Read the definitionLinks and pages
Link treeA link tree is a page that lists several links as stacked buttons. The name comes from Linktree, but people now use it for any page of this kind.Read the definitionAudience and growth
Media kitA media kit is a document or page that shows brands who a creator is, who the audience is, and what a partnership includes.Read the definitionDomains and search
Meta descriptionA meta description is an HTML tag that sums up a page in a sentence or two. Search engines may show it under the title in results.Read the definitionDomains and search
Open GraphOpen Graph is a set of meta tags, such as og:title and og:image, that control the title, text, and image shown when a link is shared.Read the definitionTraffic and analytics
Page viewsA page view is counted each time a browser loads a page. Total page views show how often a page is seen, repeat visits included.Read the definitionLinks and pages
Pre-save linkA pre-save link lets listeners add an upcoming song or album to their streaming library, so it shows up there on release day.Read the definitionLinks and pages
QR codeA QR code is a square barcode that stores text, usually a URL. A phone camera reads it and opens the link without any typing.Read the definitionTraffic and analytics
ReferrerA referrer is the web address that sent a visitor to a page. Analytics tools read it to show which sites and apps bring traffic.Read the definitionLinks and pages
Smart linkA smart link is one URL that sends visitors to different destinations by rule, such as their device, their country, or the music app they use.Read the definitionAudience and growth
Social proofSocial proof is any sign that other people use, like, or recommend something, such as reviews, follower counts, client logos, or testimonials.Read the definitionDomains and search
Structured dataStructured data is code, usually JSON-LD, that labels what a page is about, such as a person, a product, or an FAQ, so search engines understand it.Read the definitionDomains and search
SubdomainA subdomain is a prefix added to a domain, such as shop.example.com or links.example.com, that can point to a different site than the main domain.Read the definitionTraffic and analytics
UTM parametersUTM parameters are tags added to a URL, such as utm_source and utm_campaign, that tell analytics tools where a visitor came from.Read the definitionTraffic and analytics
UTM sourceUTM source (utm_source) is the URL tag that names where a visit came from, such as instagram, newsletter, or a partner site.Read the definitionLinks and pages
Vanity URLA vanity URL is a short web address built around a name or a brand, such as site.com/name, that is easy to remember, say, and type.Read the definitionAudience and growth
WebhookA webhook is an automatic HTTP request that one app sends to a URL you choose when an event happens, such as a new sign-up or a form message.Read the definitionClaim your page in under a minute. No card needed.