A landing page is a single web page that visitors reach from an ad, a post, or an email. It is built to get them to take one action.
Visitors "land" on the page after they click something elsewhere, such as an ad, a social post, or a newsletter. A home page serves every kind of visitor. A landing page has one job: a sign-up, a purchase, a booking, or a download.
Good landing pages remove anything that does not serve that job. They have one clear call to action, a short explanation of what the visitor gets, and proof that other people trust the offer.
A link-in-bio page is a kind of landing page for social traffic. It holds more than one link, but it should still make the most important action the easiest one.
Example
A coach runs an ad for a free workshop. The ad opens a landing page with the date, three points about what attendees learn, and one sign-up form.
In pageo
On pageo you can pin a primary link at the top of your page and add custom forms, so one action stands out for visitors who arrive from a post.
Audience and growth
Call to action (CTA)A call to action (CTA) is a button, link, or line of text that asks a visitor to take one specific action, such as subscribe, book, or buy.Read the definitionTraffic and analytics
Conversion rateConversion rate is the percentage of visitors who complete a goal, such as a sign-up, a purchase, or a form submission.Read the definitionAudience and growth
Lead magnetA lead magnet is a free resource, such as a guide, a template, or a discount, offered to visitors in exchange for their contact details.Read the definitionClaim your page in under a minute. No card needed.