A lead magnet is a free resource, such as a guide, a template, or a discount, offered to visitors in exchange for their contact details.
Most visitors are not ready to buy or book on their first visit. A lead magnet gives them a reason to stay in touch: they get something useful now, and you get permission to email them later.
Good lead magnets are specific and quick to use: a checklist, a template, a short email course, a sample chapter, or a discount code. They should match what you sell later.
Ask only for what you need. Each extra form field is one more reason to stop, so many lead magnet forms ask for an email address alone.
Example
A designer offers a free pack of 20 Instagram story templates. Visitors enter an email address to get it, and the designer later announces a paid course to that list.
In pageo
pageo forms collect the fields you choose and send each response to your inbox. The subscribe button grows an email list you can write to from pageo.
Audience and growth
Email listAn email list is a collection of email addresses from people who opted in to hear from you, used for newsletters, launches, and updates.Read the definitionAudience and growth
Double opt-inDouble opt-in is a sign-up process where a new subscriber confirms their email address, with a link or a code, before they join a list.Read the definitionAudience and growth
Call to action (CTA)A call to action (CTA) is a button, link, or line of text that asks a visitor to take one specific action, such as subscribe, book, or buy.Read the definitionClaim your page in under a minute. No card needed.