An email list is a collection of email addresses from people who opted in to hear from you, used for newsletters, launches, and updates.
Followers on a social app see your posts only when the app's feed shows them. Subscribers on an email list get your message in their inbox, and you can take the list with you if you change tools.
Lists grow through sign-up forms, lead magnets, and a subscribe button where your audience already is, such as a link-in-bio page.
Consent matters by law and in practice. Laws such as the GDPR in the EU and CAN-SPAM in the US set rules for consent and unsubscribing, and lists built with clear consent tend to see fewer spam complaints.
Example
A ceramicist adds a subscribe button to their page. Before each kiln sale, they email the list, and the pieces sell out within a day.
In pageo
pageo Pro adds a subscribe button to your page, keeps your subscriber list, and sends email updates. You can export the list, or send each new subscriber to your own tools with a webhook.
Audience and growth
Double opt-inDouble opt-in is a sign-up process where a new subscriber confirms their email address, with a link or a code, before they join a list.Read the definitionAudience and growth
Lead magnetA lead magnet is a free resource, such as a guide, a template, or a discount, offered to visitors in exchange for their contact details.Read the definitionAudience and growth
WebhookA webhook is an automatic HTTP request that one app sends to a URL you choose when an event happens, such as a new sign-up or a form message.Read the definitionClaim your page in under a minute. No card needed.